{ "item_title" : "MS-66 Marketing Research", "item_author" : [" Panel Gullybaba Com "], "item_description" : "MS-66 Marketing ResearchBlock 1 - Marketing Research Concepts and DesignUnit 1 - Marketing Research - Meaning and ImportanceUnit 2 - Organisation of Marketing Research in IndiaUnit 3 - Research DesignBlock 2 - Data CollectionUnit 1 - Data CollectionUnit 2 - SamplingUnit 3 - Questionnaire Design and DevelopmentUnit 4 - Attitude Measurement & ScalingBlock 3 - Data Processing and AnalysisUnit 1 - Qualitative ResearchUnit 2 - Data Processing - Coding, Tabulation and Data PresentationUnit 3 - Description & Inference from Sample DataUnit 4 - Analysis of AssociationBlock 4 - Multivariate AnalysisUnit 1 - Regression Analysis, Discriminant Analysis and Factor AnalysisUnit 2 - Conjoint AnalysisUnit 3 - Cluster Analysis and Multi-Dimensional ScalingUnit 4 - Application of Marketing Research in India - Some Case StudiesQuestion Papers(Total-4, Solved-0, Unsolved-4)June (2020-2021)December (2020-2021)", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/35/554/407/9355544073_b.jpg", "price_data" : { "retail_price" : "20.99", "online_price" : "20.99", "our_price" : "20.99", "club_price" : "20.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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