{ "item_title" : "MS-611 Rural Marketing", "item_author" : [" Gullybaba Com Panel "], "item_description" : "MS-611 Rural Marketing Block 1 - Rural Markets-An Overview Unit 1 - Rural Markets in India Unit 2 - Understanding Rural Environment Block 2 - Understanding the Rural Consumer Unit 1 - Differential Aspects of Buying Behaviour and Major Influences on Rural Buying Behaviour Unit 2 - Trends in Consumer Behaviour Unit 3 - Rural Marketing Research Block 3 - Product and Pricing Decisions for the Rural Markets Unit 1 - Product Development, Adoption Process and Modification Decisions Unit 2 - Pricing Decisions Block 4 - Managing the Promotion Unit 1 - Understanding Rural Media and Current Opportunities Unit 2 - Message Design and Development for Rural Markets Unit 3 - Rural Sales Promotion Effort Block 5 - Accessing Rural Markets Unit 1 - Physical Infrastructure and Dynamics of Distribution Unit 2 - Participants in the Rural Distribution Process Unit 3 - Physical Distribution Process Block 6 - Understanding Rural Merketing Process-Case Studies Unit 1 - Rural Communication: A Case Study of Philips Consumer Electronics Unit 2 - Mass Media and Social Advertising Unit 3 - Rural Distribution for the FMCG Sector - A Case Study of HLL Unit 4 - Rural Buying Behaviour: A Case Study of Consumer In Jammu Total-4, Solved-0, Unsolved-4 June (2020-2021) December (2019-2020)", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/9/35/554/006/935554006X_b.jpg", "price_data" : { "retail_price" : "17.99", "online_price" : "17.99", "our_price" : "17.99", "club_price" : "17.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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