{ "item_title" : "MS-63 Product Management", "item_author" : [" Panel Gullybaba Com "], "item_description" : "MS-63 Product ManagementTopic CoveredBLOCK-1 PRODUCT MANAGEMENT- INTRODUCTIONUnit-1 Product Management - Basic ConceptsUnit-2 The Product Management ProcessUnit-3 The Product Planning SystemBLOCK-2 MANAGING PRODUCTSUnit-4 Product Line DecisionsUnit-5 Product Life CycleUnit-6 Product PortfolioUnit-7 Product PricingBLOCK-3 BRANDING AND PACKAGING DECISIONSUnit-8 Branding DecisionsUnit-9 Product PositioningUnit-10 Brand EquityUnit-11 Packaging DecisionsBLOCK-4 NEW PRODUCT DEVELOPMENTUnit-12 Organising for Product DevelopmentUnit-13 Generation, Screening and Development New Product IdeasUnit-14 Economic Analysis -Evaluation New Product Ideas/ConceptsBLOCK-5 IMPLEMENTING NEW PRODUCT DECISIONUnit-15 Concept Development and TestingUnit-16 Physical Development of the ProductUnit-17 Pretest Marketing and Test MarketingUnit-18 Product LaunchTotal-5- Solved-0, Unsolved-5June (2020,2021,2022)December (2020,2021)", "item_img_path" : "https://covers3.booksamillion.com/covers/bam/9/38/268/857/9382688579_b.jpg", "price_data" : { "retail_price" : "15.99", "online_price" : "15.99", "our_price" : "15.99", "club_price" : "15.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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