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Marketing|David Mercer

Marketing

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Overview

The second edition of Marketing is a complete guide to the entire discipline of marketing, including the latest developments in areas such as category management, database marketing, loyalty schemes, marketing investment, relationship marketing, as well as the new techniques which have been developed since the first edition, including simple rules such as the Rule of 123, and frameworks such as the Competitive Saw.

Details

  • ISBN-13: 9780631196389
  • ISBN-10: 0631196382
  • Publisher: Wiley-Blackwell
  • Publish Date: February 1996
  • Dimensions: 9.67 x 7.43 x 1.18 inches
  • Shipping Weight: 2.4 pounds
  • Page Count: 576

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