menu
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Menu|Jack E. Miller

Menu : Pricing and Strategy

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Overview

This guide to strategically planning a menu offers a wealth of information on designing and pricing for profit. Contents include a new section on the psychological aspects of menu pricing, expanded coverage of health-food, ethnic, and international menus, and additional terms for enhancing menu descriptions.

This item is Non-Returnable

Details

  • ISBN-13: 9780471287476
  • ISBN-10: 0471287474
  • Publisher: Wiley
  • Publish Date: July 1996
  • Dimensions: 10.98 x 8.54 x 0.58 inches
  • Shipping Weight: 1.26 pounds
  • Page Count: 240

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