menu
{ "item_title" : "The Power of Customer Misbehavior", "item_author" : [" M. Fisher", "M. Abbott "], "item_description" : "To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/1/13/734/891/1137348917_b.jpg", "price_data" : { "retail_price" : "49.99", "online_price" : "49.99", "our_price" : "49.99", "club_price" : "49.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }
The Power of Customer Misbehavior|M. Fisher

The Power of Customer Misbehavior : Drive Growth and Innovation by Learning from Your Customers

local_shippingShip to Me
In Stock.
FREE Shipping for Club Members help

Overview

To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products or services to suit their needs is the key to viral growth.

This item is Non-Returnable

Details

  • ISBN-13: 9781137348913
  • ISBN-10: 1137348917
  • Publisher: Palgrave MacMillan
  • Publish Date: November 2013
  • Dimensions: 8.5 x 5.6 x 0.9 inches
  • Shipping Weight: 0.9 pounds
  • Page Count: 192

Related Categories

You May Also Like...

    1

BAM Customer Reviews