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A Practical Guide to Crm|Janice Reynolds

A Practical Guide to Crm : Building More Profitable Customer Relationships

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Overview

In the global economy, the customer has more and better choices than ever before, bringing on one of the biggest challenges the business community faces today - customer loyalty and retention. This book explores how to use CRM to integrate various channels and media of customer contact from the Internet through field sales into one system.

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Details

  • ISBN-13: 9781138412446
  • ISBN-10: 1138412449
  • Publisher: CRC Press
  • Publish Date: July 2017
  • Page Count: 304

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