{ "item_title" : "Project Marketing", "item_author" : [" Milind Trivikram Phadtare "], "item_description" : "This book is a comprehensive and practical guide to project marketing - a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings.The volume: - Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.- Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts.- Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability.An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/0/36/735/090/0367350904_b.jpg", "price_data" : { "retail_price" : "189.99", "online_price" : "189.99", "our_price" : "189.99", "club_price" : "189.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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