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Project Marketing|Milind Trivikram Phadtare

Project Marketing : A Practical Approach

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Overview

This book is a comprehensive and practical guide to project marketing--a crucial aspect of businesses worldwide. Drawing on extant marketing their, it provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.

This item is Non-Returnable

Details

  • ISBN-13: 9780367350918
  • ISBN-10: 0367350912
  • Publisher: Routledge India
  • Publish Date: December 2022
  • Dimensions: 9.21 x 6.14 x 0.25 inches
  • Shipping Weight: 0.39 pounds
  • Page Count: 104

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