{ "item_title" : "Prospecting Playbook for Real Estate Agents", "item_author" : [" Daniel R. Hayes "], "item_description" : "Stop measuring prospecting by activity. Start measuring it by appointments. A thin real estate pipeline is rarely solved by one more random tactic. The real challenge is knowing who deserves your attention, what makes your outreach relevant, how to start a natural conversation, and when it is appropriate to ask for a meeting. Prospecting Playbook for Real Estate Agents gives you one coherent workflow from no active prospecting conversation to a booked initial appointment. Using the PACE Map, you will learn to: Prioritize the right people.Approach them with relevant, natural outreach.Create useful two-way conversations.Earn the appointment and capture the details that put it on the calendar. Inside, you will learn how to:work backward from your appointment target to create a realistic weekly prospecting range;choose two primary prospecting lanes and rank the people worth contacting today;research prospects without wasting time or overpreparing;build one natural message and adapt it across calls, texts, email, direct messages, voicemail, and door conversations;use nine focused ChatGPT prompts to calculate, compare, personalize, rehearse, and review your work;open, discover, and qualify first prospecting conversations;handle four common scheduling and appointment-format frictions;make a specific appointment request and capture the five essential booking details; andrun a daily prospecting sprint and improve your workflow through a practical 30-day plan.Built for new, restarting, or inconsistent residential real estate agents, this practical playbook includes scripts, worksheets, checklists, examples, and chapter-linked prompts you can use during an ordinary prospecting week. This is not a collection of disconnected prospecting tactics. It gives you a defined starting point, a measurable endpoint, and a practical workflow you can run, review, and improve. Choose the right people. Start the conversation. Book the appointment.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/819/083/9798190831863_b.jpg", "price_data" : { "retail_price" : "14.99", "online_price" : "14.99", "our_price" : "14.99", "club_price" : "14.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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