{
"item_title" : "Retail Marketing Strategy",
"item_author" : [" Constant Berkhout "],
"item_description" : "Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a multi-channel environment to remain competitive and relevant.",
"item_img_path" : "https://covers4.booksamillion.com/covers/bam/0/74/947/691/0749476915_b.jpg",
"price_data" : {
"retail_price" : "47.99", "online_price" : "47.99", "our_price" : "47.99", "club_price" : "47.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
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Retail Marketing Strategy : Delivering Shopper Delight
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Overview
Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a multi-channel environment to remain competitive and relevant.
This item is Non-Returnable
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Details
- ISBN-13: 9780749476915
- ISBN-10: 0749476915
- Publisher: Kogan Page
- Publish Date: November 2015
- Dimensions: 9.21 x 6.14 x 0.62 inches
- Shipping Weight: 0.92 pounds
- Page Count: 296
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