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Retail Marketing Strategy|Constant Berkhout

Retail Marketing Strategy : Delivering Shopper Delight

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Overview

Retail operated comfortably for years using concepts governing physical retail environments. However, change has taken place across all retail sectors, brought on by the internet and social media; it is now necessary to adopt customer-driven strategies based on a multi-channel environment to remain competitive and relevant.

This item is Non-Returnable

Details

  • ISBN-13: 9780749476915
  • ISBN-10: 0749476915
  • Publisher: Kogan Page
  • Publish Date: November 2015
  • Dimensions: 9.21 x 6.14 x 0.62 inches
  • Shipping Weight: 0.92 pounds
  • Page Count: 296

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