Scientific Advertising
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Overview
This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business
This item is Non-Returnable
Details
- ISBN-13: 9781603866361
- ISBN-10: 1603866361
- Publisher: Merchant Books
- Publish Date: February 2014
- Dimensions: 9 x 6 x 0.21 inches
- Shipping Weight: 0.31 pounds
- Page Count: 88