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Scientific Advertising|Claude Hopkins
Scientific Advertising
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Overview

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

This item is Non-Returnable

  • ISBN-13: 9781603868044
  • ISBN-10: 1603868046
  • Publisher: Merchant Books
  • Publish Date: February 2014
  • Dimensions: 9 x 6 x 0.38 inches
  • Shipping Weight: 0.67 pounds
  • Page Count: 88