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Spin Selling
by Neil Rackham




Overview -
Based on the largest research project ever undertaken in the field--over 35,000 sales calls over 12 years--S.P.I.N. Selling shows why major sales require a new and different set of skills from those that have always been used for small sales.

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More About Spin Selling by Neil Rackham

 
 
 

Overview

Based on the largest research project ever undertaken in the field--over 35,000 sales calls over 12 years--S.P.I.N. Selling shows why major sales require a new and different set of skills from those that have always been used for small sales.

 

Details

  • ISBN-13: 9780070511132
  • ISBN-10: 0070511136
  • Publisher: McGraw-Hill Education
  • Publish Date: May 1988
  • Page Count: 216
  • Dimensions: 9.1 x 6.1 x 0.8 inches
  • Shipping Weight: 0.9 pounds


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