{ "item_title" : "Turn Conversations Into Decisions", "item_author" : [" Marc Fest "], "item_description" : "Most important conversations don't fail because the idea is bad. They fail because the speaker answers the wrong question, offers abstract evidence, and ends with an ask so vague nothing happens.Turn Conversations Into Decisions gives you a one-page structure you can pull up in the ten minutes before any high-stakes moment-funding pitches, board conversations, partnership asks, internal buy-in-when Let me think about it is the outcome you can't afford.Inside you'll learn how to: start with the listener's likely objection (not your enthusiasm)make a claim that earns attention without sounding genericbuild trust with concrete evidence (names, numbers, time, place, quotes)distill your point into one repeatable sentenceask for a specific next step that's easy to say yes toIt won't guarantee a yes. It will dramatically increase the odds you get real engagement, real clarity, and a real next step-instead of polite deferral.", "item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/79/824/628/9798246280935_b.jpg", "price_data" : { "retail_price" : "9.95", "online_price" : "9.95", "our_price" : "9.95", "club_price" : "9.95", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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