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{
"item_title" : "BRL-02 Retail Merketing and Communication",
"item_author" : [" Panel Gullybaba Com "],
"item_description" : "BRL-02 Retail Merketing and CommunicationTopic CoveredChapter-1 Overview of Retail MarketingChapter-2 Understanding Shoppers and Shoppers' BehaviorChapter-3 Personal SellingChapter-4 Customer and Customer's NeedsChapter-5 Steps in Selling-IChapter-6 Steps in Selling-IIChapter-7 Overview of Retail PromotionsChapter-8 Advertising and PromotionChapter-9 In-store Promotion and ManagementChapter-10 In-store Objectives, Advantages and LimitationsChapter-11 In-store Promotions, Strategies, Budgets and EvaluationChapter-12 Types and Techniques of Sales In-store PromotionsTotal-5- Solved-0, Unsolved-5June (2019,2020,2022)December (2018,2021)",
"item_img_path" : "https://covers4.booksamillion.com/covers/bam/9/35/554/389/9355543891_b.jpg",
"price_data" : {
"retail_price" : "17.99", "online_price" : "17.99", "our_price" : "17.99", "club_price" : "17.99", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : ""
}
}
BRL-02 Retail Merketing and Communication
Overview
BRL-02 Retail Merketing and Communication
Topic Covered
Chapter-1 Overview of Retail Marketing
Chapter-2 Understanding Shoppers and Shoppers' Behavior
Chapter-3 Personal Selling
Chapter-4 Customer and Customer's Needs
Chapter-5 Steps in Selling-I
Chapter-6 Steps in Selling-II
Chapter-7 Overview of Retail Promotions
Chapter-8 Advertising and Promotion
Chapter-9 In-store Promotion and Management
Chapter-10 In-store Objectives, Advantages and Limitations
Chapter-11 In-store Promotions, Strategies, Budgets and Evaluation
Chapter-12 Types and Techniques of Sales In-store Promotions
Total-5- Solved-0, Unsolved-5
June (2019,2020,2022)
December (2018,2021)
This item is Non-Returnable
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Details
- ISBN-13: 9789355543899
- ISBN-10: 9355543891
- Publisher: Gullybaba Publishing House Pvt Ltd
- Publish Date: December 2018
- Dimensions: 8.5 x 5.5 x 0.36 inches
- Shipping Weight: 0.44 pounds
- Page Count: 168
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