{ "item_title" : "Customer Insight Towards UPI Payments", "item_author" : [" Manimalathi P "], "item_description" : "According to the NPCI, Unified Payments Interface (UPI) is a system that powers multiple bank accounts into a single mobile application, merging several banking features, seamless fund routing& merchant payments into one hood. UPI's overall importance comes from the intense desire and effort made by the RBI and the government to create a cost effective, simple and safe digital payment system that will be used for the large population of the country. According to the RBI, a digital payment platform should be simple, safe and efficient while carrying out payments. The Unified Payment Interface is a single-interface payment system, developed by the National Payment Corporation of India (NPCI). UPI: Unified Payment Interface is a smartphone application that allows users to transfer money between bank account. It is a platform where customers can link bank accounts held by different banks into a single UPI application and use their registered cellphone number to easily trade between them around the clock.", "item_img_path" : "https://covers2.booksamillion.com/covers/bam/6/20/843/334/6208433347_b.jpg", "price_data" : { "retail_price" : "50.00", "online_price" : "50.00", "our_price" : "50.00", "club_price" : "50.00", "savings_pct" : "0", "savings_amt" : "0.00", "club_savings_pct" : "0", "club_savings_amt" : "0.00", "discount_pct" : "10", "store_price" : "" } }

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